By Deb Bixler
Setting sales goals in your home business is a best business practice that all successful businesses utilize.
A business sales goal is exactly that…a goal.
It is a logical and workable plan, system or practice with actions that lays out what you want to accomplish and how you intend to do it.
An honest assessment of where you are now in your business and where you want to go is your first step.
Own Your Sales Goals
Your sales goals have to be your own. Frequently, your company or your upline may set sales goals for you. In that case you will not “own” that goal. If you don’t own it you probably won’t strive to reach it unless there’s a really big carrot dangling at the finish line!
Use the proven technique of first setting EARNINGS goals and then setting sales goals.
It’s very simple. What do you want to take home in profit!?
A True Story
Barb’s sales were kind of all over the place. More times than not her sales were next to nothing and a couple of times she sold several hundred dollars. Her sales average was fairly low and she wasn’t too excited with her earnings. We sat down to see what she could do to increase her earnings. The first thing we did was to take a look at her past 90 day sales period and determine her average sales and earnings. Barb had trained in customer selling and product knowledge, however she didn’t have any idea of the direction she was going.
Then we determined how much she wanted to earn in the selling period.
Barb wanted to earn $340 in the selling period. We know that the average customer sale in her area is approximately $35. We determined if Barb set her sales goal at $850 and she sold to 25 customers she would reach her earnings goal!
To make it even easier for her we broke the selling period in half. Barb’s selling period is now a 2 week period. Breaking the goal in half made it easier to attain. She had a plan and was very excited to get started in a new selling period. Most of all, Barb felt she was in control of her own goals, her sales and her earnings.
Barb met her goals. She had sales of $856 and she met her earnings goal as well. She had 19 customers and average sales of $45 each.
It really is amazing what we can do when we are on a path with a plan!
Setting a home business earnings goal will determine your sales goal.
Think about a brick and motor business such as a restaurant or caterer…
They do not say we want to do 5 parties next month, they set a take it to the bank earnings goal AKA profit.
This is the type of goal you the direct seller should make as well. Instead of picking a sales number or the number of parties you want to do out of your head and trying to hit it, make your goal purposeful and planned based on what you want to earn.
Earnings AKA profit and sales are tied closely together so think about them together purposefully.
Are you happy with your earnings?
Are you happy with your sales?
If not, take action and take control of your business. Determine your desired earnings based on your needs then set your sales goals!
You can do it!
Deb Bixler teaches direct sellers party plan specific best business practices that work for all direct sellers. Learn more about setting goals using a direct sales marketing plan at her website the Cash Flow Show.