Continued from last week……
7 Ideas to get more bookings on your calendar FAST!
Go through your records. Look for the guests who said “I want a party but not now”.
Don’t phone them. They may not remember they said they were interested and it becomes awkward. Write an email or a letter including the latest offers from your company and a promotion you are offering. For example:
The last time we spoke you were considering hosting a………..and you asked me to contact you around this time of year to talk about it further.
I have enclosed details of our latest host promotions where we are offering you the opportunity to receive ………… I am also enclosing our current catalog along with my own promotion of …………..
I will give you a call in the next few days to see if you are ready to make a date for your party. All you need is yourself and 6 friends. We won’t take more than an hour or so in your home and it will be lots of fun for your friends!
Follow up, follow up, follow up, follow up (do I need to say it again?)
Hi (her name) it’s (your name) from (your company) (pause to hear her response)
Do have time for a quick chat? (get permission always)
Did you get the information I sent? (get the yes before moving through the conversation)
You may need to follow up over 6-8 times. Don’t be afraid to keep calling! Statistics show that sales are made on the 8th call! Also remember that in the “new” world of business, many of your hosts may prefer to text instead of getting a call. It’s a question you can ask immediately if they haven’t made a decision yet. Ask what the best followup method is for them.
Call your Ex-Hosts from prior years and ask them to re-book as well. If they aren’t interested ask them if they are open to a catalog party or fundraiser.
Wear you badge or pin with your name on it to the grocery store, shopping at the mall, etc. You never know who may ask what you do.
Wear clothing with your company logo on it. People will ask once you engage in a conversation.
Put a sticker on your car that tells people what you do. I have had team members get phone calls from someone reading it at a gas station.
Plan to give out 3 business cards each day and get 3 cards in return. Be friendly and make sure you are carrying information with you wherever you go!
Can you give out samples? Does your company have them? Can you create samples?
- Wrap them up in pretty boxes and put ribbons on them.
- Make them look like an extraordinary offer you are “allowing” them to try.
- Follow-up with them! If they like them would they like them better if they were free?
If you can’t give out samples wait for a new product release or take a product that you weren’t able to showcase at a party or afford in the beginning of your business. Call your customers and past hosts to tell them about this new and fantastic product. Ask for a party to showcase it or even an individual consultation with one friend.
Join new groups, networking groups, mommy and me groups, play groups, church groups, organizations, etc. Anywhere that you can meet new people and talk about what you do is golden! Ask for referrals and ask who they know that is a true party queen! You want to build relationships and get to know others.
Filling your calendar when it’s empty isn’t hard but it does take some determination and action. It can be a lot of fun and very creative. By far the easiest way to keep your calendar full is through your parties so make it a priority to improve your skills in booking at each and every event you attend.
As with all direct sales events, make it fun. Make it a game and don’t get discouraged if some people are not interested. Don’t stop until you have hit your goal.